This one is tough, read it more than once …

 …. Be as selfish as you possibly can, without hurting those closest to you, …. Both you and those closest  will all benefit ….  and no one *close gets hurt.

read the “* qualifying” disclaimer “word”, because someone usually does lose, at some point.

In the business world they say “it’s only business, right?”   in your personal world, it is the simple lack of respect of others.